India’s Largest
E-Health Platform

Online Pharmacy

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The
Challenge

The Primany Challenge was to create a omnichanneled platform for their baisc broken customer journey. For eg. All the different kinds of offerings had different urls.

We were also challenged to develop brand indentity for their brand, as every url of different offerings had no similar things. We smartly crafted the brand identity using some of their existing digital products.

Objectives

Design omni-channel platform for online pharmacy

Defining the Brand Indentity

Create smooth user experience through out the all digital products.

Design seamless integration of new features
For eg: Substitute for medicines, Batch deliveries

Process

Discover

Define

Design

Discover

Our UX Researchers conducted workshops with the stakeholders to understand users' pain points, expectations, and motivations. Our team also involved few potential users to understand the consumer psychology at better level.

User Personas

185+ User Data

ambika
sanket
mahesh
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Define

Our UX Researchers conducted workshops with the stakeholders to understand users' pain points, expectations, and motivations. Our team also involved few potential users to understand the consumer psychology at better level.

Wireframes

Design

Our UX Researchers conducted workshops with the stakeholders to understand users' pain points, expectations, and motivations. Our team also involved few potential users to understand the consumer psychology at better level.

Typography

Montserrat

Aa

Bb

Cc

Dd

Ee

Color Pallets & Iconography

Getting inspired from current package design, we picked the impactful range of colours to keep the identity same across all the products.

iPhone
iPhone (1)

Home Page

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Wooden Hand iPhone 12 Pro
Category-Listing

Clear & User-friendly

cards to explore

Product detail page,

designed to the point!

Product details
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Easy Checkouts!

100% Secured

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India’s Leading Online Pharmacy App

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