Designed an omnichannel experience for Medlife's diverse offerings with customized navigation and a Superapp visual design system that aligned with the brand identity.
01
Each product line had its own unique Design Language System, resulting in inconsistencies in branding and visual identity.
02
Managing diverse design systems across products created complexity, leading to inefficiencies in design & engineering updates.
03
We had to re-imagine doctor consultation, medicine ordering, lab tests, etc. & all other service offering provided by Medlife under one umbrella.
It’s all about understanding the user. You need to dig deep, talk to patients and providers, and get a real sense of their challenges. The goal? Make interfaces intuitive and accessible for everyone, from tech-savvy users to those who aren’t as comfortable with tech. Trust is huge—clear communication and solid privacy are non-negotiable. When you nail these things, you create an experience that feels seamless, efficient, and, most importantly, helps people when they need it most.
We started by talking directly to the users getting up close to understand their needs and pain points. It wasn’t just about surface-level feedback, but digging deeper to uncover the real issues behind the problem statement. We also held a stakeholder workshop to gather insights from those who know the business best, tapping into their experience to shape the direction.
We turned gathered insights into clear goals and strategy. We then organized content with Information Architecture (IA) and created wireframes to map the user flow. This foundation ensured a seamless, user-friendly experience moving forward.
Turning an offline brand into a Superapp meant preserving its core identity while going digital. We created a unified design system for a smooth, user-friendly experience. After testing and refining, the Superapp became a seamless digital extension of the brand, combining offline trust with modern convenience.
First, our team got to work and began to understand CollPoll’s platform, The stakeholders were involved in every brainstorming & ideation meeting. This ensured that the user’s needs were taken care of without a disconnect.
The goal here was simple: create one app and one site that do it all where Medlife brings everything healthcare-related under one roof. We wanted a platform that’s easy to use, with a clear, unified brand that feels consistent across every touchpoint. Whether you’re ordering medicine, setting up subscriptions, or getting batch deliveries, the experience should be smooth across devices. No clutter, just a streamlined interface that makes navigating healthcare effortless. It’s about making everything Medlfe offers accessible in one place, with a clean design that keeps the user in mind every step of the way.
A clear and user-friendly design allows users to explore options seamlessly, simplifying every step of the medicine ordering journey.
A clear and user-friendly design allows users to explore options seamlessly, simplifying every step of the medicine ordering journey.
We tested with around 10+ participants which were fitting the persona, from different age groups to test understanding, usability and accessibility. This gave us valuable insights towards updating UX copies to changing few placements to make the web and mobile experience seamless.
PharmEasy would acquire 100% stake in Medlife, whereas Medlife’s promoters would get 19.95% stake in the combined entity
Pharmeasy eyes IPO at $3 billion valuation, buys rival Medlife
PharmEasy buys Medlife, becomes India's largest e-pharma company
