Crafted a strong brand identity, website, and app experience that simplified the loan journey, aligning with LOANS24’s mission to make financing accessible, transparent, and hassle-free.
01
The challenge was to create a distinct brand identity for LOANS24 that aligned with its parent brand, CARS24, while also standing out in the competitive financial services market.
02
The challenge was to make LOANS24 feel like a natural extension of CARS24. While differentiating LOANS24 as a specialized loan platform.
03
Traditional loans involve paperwork and delays. The challenge was to create a self-serve experience where users enter minimal details to get a pre-approved loan offer instantly.
Our objective was to establish LOANS24 as a trusted sub-brand of CARS24 through market research and competitor analysis. We needed to define its positioning, build a strong brand identity, and design a seamless website and intuitive app journeys for a simple, transparent loan experience.
Developed a modern, approachable logo and color palette reflecting trust and financial empowerment. Designed marketing materials and promotional assets such as t-shirts etc. To establish a strong brand presence.
We designed a responsive website for all LOANS24 products, taking key design decisions to ensure digestible content and supportive illustrations. The structure and interactive elements were crafted to help users easily access key information, driving engagement and conversions.
We designed the credit score flow with a focus on user guidance and debunking common myths. A gamified approach and helpful tips throughout the journey encouraged users to improve their scores. Intuitive design and clear explanations empowered users to make informed financial decisions.
We conducted in-depth process research to understand gaps in the loan application journey. By analyzing personas and market trends, we identified pain points and areas for improvement. These insights helped us design a DIY loan process that generates loan offers in minutes, making the entire experience hassle-free and efficient.
We designed a fully digital, self-serve loan journey where users can enter their details and receive a pre-approved offer in minutes. We made the process faster, more transparent, and hassle-free, allowing users to secure financing with ease.
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