Redesigned the app and website for senior citizens to develop a more user-friendly platform that improved discoverability and accessibility for all users.
In the discovery phase, we gained a deep understanding of the user requirements, business goals, competitors’ strengths and weaknesses, industry trends, and the current state of the product.
In the define phase, we analysed the information we’ve obtained to draw insights and defined the goals, objectives, and our strategy moving forward into the process.
In this phase, we generated and explored a wide range of concepts through wireframes and lo-fi prototypes. We then developed a design language and applied the same throughout the designs.
Our UX Researchers conducted workshops with the stake holders to understand users' pain points, expectations and motivations. Our team also involved few potential users to understand the consumer psychology at better level. Further, we started exploring the product and formulated various visual components like a navigation bar, forms, data tables, cards, lists, etc.
Our team also went the user journey and discovered few more opportunities to develop the user experience and make it more smooth at every possible touch points.
We started the further process by creating new user journey maps and user personas to keep the design solutions user-centric. Moving further, our UX team designed Wireframes according to personas.
We crafted various key flows of the app and started testing with stake holders and also pitched various new features and methods to deal the challenges in efficient manner.
In the UI Design, we introduced playful color pallet to match with the brand and create a new fresh impact on the users. Our UI Designers focused on keeping the proper balance of all the art works, icons, color in sync through all the possible screens.
Introduced accent colors to categorize events
In the UI Design, we introduced playful colour pallete to match with the brand and create a new fresh impact on the users. Our UI Designers focused on keeping the proper balance of all the art works, icons, colour in sync through all the possible screens.
