CARS24 New Car

With New Car platform, CARS24 enabled its users to have a premium experience of exploring cars and help them decide the right car. This project involved understanding psychology of new car buyers and providing them with an ultimate solution which caters to all the needs of different buyer personas.

web design

M WEB

The Challenge

We endeavored to innovate a new product allowing users to purchase new cars. Through extensive research, we identified that the prevailing mental model prioritized visual aspects. Our aim was to craft an experience reminiscent of a showroom, enhancing the purchasing journey

Critical insights uncovered through our research

Present Shortcomings

Navigating the process of purchasing a car online remains challenging due to the prevalent reliance on text-heavy platforms that have seen little evolution since a decade or more ago

Emphasizing Visuals at First Glance

People lean towards utilizing videos on platforms like YouTube and Instagram as they offer a more comprehensive understanding of cars. Particularly, videos showcasing individuals driving the car and sharing their firsthand experience provide a richer depiction compared to simply listing technical specifications

Comparing features

Users prefer utilizing car listing platforms for comparing features and prices of vehicles. Additionally, they seek consolidated pricing insights in one centralized location for added convenience

Comprehensive solution

A neutral platform offering an immersive experience akin to YouTube influencers, streamlining decision-making, and facilitating car comparisons for users

Get the real reviews

Browse by Body type

Immerse yourself in a virtual showroom-like environment, where you can explore every detail, feel the essence of each model, and make informed decisions based on your firsthand experience

Comparisons made easy

We investigated deeper into how car buyers compare cars, and based on that we provided few popular pre selected options to quickly compare cars and made sure that it’s easy to add remove cars of other brands or variants of the same car. We paid attention to clear hierarchy for key features to stand out and have also minimised the features in order to easily consume the details.

We’ve meticulously organized the navigation for effortless browsing and enabled seamless comparison among any car, ensuring a user-friendly experience

Explore Inside Out, a 360 degree view

We've integrated 360° internal and external car views to offer you a more comprehensive and immersive experience, aiding in your decision-making process

User-Centric Design

We conducted thorough user testing for this app to gain invaluable insights and feedback directly from our users. By prioritizing their thoughts and experiences, we've refined our app to better meet your needs and expectations

Color

#0A233F

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#262626

Typography

Regular

Medium

Semi-bold

Poppins

Empowered by Creative Freedom

With a focus on intuitive navigation, sleek visuals, and responsive controls, these designs offer a refined experience that feels both modern and effortless. From managing vehicle settings to monitoring performance and accessing essential features on the go, every element is crafted to deliver a sophisticated and user-centric experience, making the app a true extension of the driver’s journey.

watch videos of new features in your favorite cars, which allows you to see car from different angle

Hear it from our client

Our intent was to get into NEW CARS with a sort of a big bang! Our approach was to create something very unique & different. We wanted to give it a very premium touch. So we onboarded Feelpixel right from the beginning of this particular project. A completely zero to one journey. The Feelpixel team was with us and they understood the entire customer research. They asked questions, they did their own customer research on their behalf & I am also impressed by their quick turnaround. The the entire Feelpixel team work with dedication, They are collaborative and achieve great outcomes. So definitely must recommend it for everyone

Mudit VermaBusiness Head, Cars24 New Car

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