Created a mobile app with user-friendly features that simplifies the shopping experience and is convenient to use for the elderly
01
Even though the app is for seniors, 75% of the users were caregivers, mostly aged 25-35. We faced the challenge of designing something that works well for both age groups.
02
The challenge is designing an app for senior citizens, as general standards don’t meet their needs. It must feature clear text, simple navigation, easy-to-use buttons, calming visuals, and high contrast for better accessibility.
03
The challenge is gathering input from senior citizens, combining it into a smooth experience, and optimizing input fields and CTAs. Simplifying information consumption and streamlining the buying process are key to making the app easy and accessible for seniors.
In the discovery phase, we gained a deep understanding of the user requirements, business goals, competitors’ strengths and weaknesses, industry trends, and the current state of the product.
In the define phase, we analysed the information we’ve obtained to draw insights and defined the goals, objectives, and our strategy moving forward into the process.
In this phase, we generated and explored a wide range of concepts through wireframes and lo-fi prototypes. We then developed a design language and applied the same throughout the designs.
To create a lifestyle mobile app that serves as an interactive platform for older adults (50+) to explore, get advice, have fun, join communities, and shop. The app will be easy to use for seniors while also appealing to younger users who may use it frequently. It will include blog content as a key feature, offer a simple and modern design, provide helpful assistance, and be lightweight with minimal storage requirements.
We carried out in-depth user interviews with 8 participants to gain insight into their lifestyles, thought processes, and requirements. This allowed us to better understand the users’ perspective and inform our design decisions accordingly.
We carried out in-depth user interviews with 8 participants to gain insight into their lifestyles, thought processes, and requirements. This allowed us to better understand the users’ perspective and inform our design decisions accordingly.
Research integrates yoga practices as a core component of physical and mental well-being. Alongside, curated selection of health and lifestyle articles offers valuable insights and guidance for maintaining balanced lifestyle. Additionally, lifestyle products enhance daily routines and specialized products address specific health conditions. Comprehensive approach supports journey toward improved health and wellness.
Research focuses on enhancing user empowerment by providing assistance at every step of the digital experience. Introducing regional language support aims to make the platform more accessible to diverse user groups. The integration of easy online payments and the ability to share payment links simplifies financial transactions. Additionally, adopting a voice-first approach, including listening to podcasts and utilizing voice-based typing, caters to users seeking convenient, hands-free interactions.
Our research shows that senior citizens enjoy a mix of entertainment and learning. They read blogs, watch movies, listen to music, and play games for fun and relaxation. They also join events to stay connected and social. This combination helps them stay mentally active, informed, and emotionally fulfilled, making their daily lives richer and more enjoyable.
Voice-based technology and easy online payments are changing the way we interact with services. Research shows these solutions are more convenient, accessible, and secure for elderlies making everyday tasks like paying for services easier and faster.
The goal is to understand how real people use the product. In usability testing, users try to complete common tasks with the product in a controlled setting. By learning what users expect before they see the product, we can analyze how well it matches their way of thinking.
Designing an app with easy access, simple browsing, and clear touch zones to help both younger users (25-35) and older users (50+) navigate smoothly. This makes it easy for everyone to explore and use the app comfortably, no matter their age.
Let elders easily share their shopping cart with a family member or caretaker. They can also send a payment link, making it simple for others to help with purchases, giving elders more independence and support.
We’ve boosted user engagement by letting you earn points just by using the app! Shop more and earn more points! You can also earn rewards by referring friends, get a welcome bonus when you sign up, and receive points for reviewing products. Adding a reward system increases user engagement by encouraging users to interact more frequently with the app, motivating them to participate in activities that earn them points. It’s an easy way to enjoy more perks while you shop.
EntertainmentEvergreen 
AutomobileCars24 New Car 
AutomobileAutopilot 
E-commerceSeniority 
