Revamped the website for improved conversion, elevated brand recognition, and optimized the shopping experience with UX enhancements
01
Optimizing the shopping experience to convert more visitors into buyers, increasing overall mobile revenue
02
To improve user retention by catering to customers who wish to buy online as well as pick up from stores.
03
The focus was on enhancing accessibility for all users and strengthening brand presence across mobile and web channels
Heatmap analysis helped identify underused functions, allowing us to simplify the interface by removing non-essential elements and making navigation faster and more intuitive.
Refining key areas where users interact most, improving user flow
We highlighted store locations alongside online purchasing options, giving users the flexibility to choose between home delivery or local pickup. This ensures greater convenience and enhances the overall shopping experience.
Introduced category-based entry points directly on the homepage, prioritizing the most clicked and searched categories, enhancing user experience by allowing quick access to relevant sections.
We upgraded the search experience by integrating audio and visual scan options, allowing users to search effortlessly through voice commands or image recognition, making the process faster and more intuitive.
We completely restructured the navigation by refining the menu, improving information architecture (IA), and simplifying entry points—ensuring users can find what they need faster and with less effort.
We decluttered product listings by removing unnecessary elements identified through heatmaps. Inline filters were added to help users prioritize information, and distinct product cards (like packs of 2 or single items) ensure clear visibility and faster decision-making.
Built to ensure consistency, scalability, and efficiency, our design system streamlines every element of the user experience. From typography to components, each detail is crafted to maintain a cohesive brand look and feel across all platforms
The app earned recognition by winning an online retail industry award, highlighting its impact and success in delivering an outstanding user experience
4.4 Stars on the Play Store
10K+ Downloads
ConstructionOnsite 
AutomobileCars24 New Car 
LogisticsQuickshift 
CLoud managementCLoudmoyo 
