In the discovery phase, we gained a deep understanding of the user requirements, business goals, competitors’ strengths and weaknesses, industry trends, and the current state of the product.
In the define phase, we analysed the information we’ve obtained to draw insights and defined the goals, objectives, and our strategy moving forward into the process.
In this phase, we generated and explored a wide range of concepts through wireframes and lo-fi prototypes. We then developed a design language and applied the same throughout the designs.
We recognized the importance of understanding the brand at its core. To achieve this, we organized a series of stakeholder workshops, where we engaged with key individuals who had a deep understanding of the brand's essence, core values, and aspirations.
These workshops served as collaborative platforms, fostering open discussions and brainstorming sessions that allowed us to explore various perspectives and ideas. By involving stakeholders from different departments and levels of the organization, we ensured a holistic understanding of the brand and its objectives.
Based on the research and our understanding of Provectis, We followed a comprehensive design process where we started designing the overall structure, layout and IA of the website.
After the initial iterations we defined the visual theme for the website. We created various themes for the website.
We introduced some accent colours to enhance the visual language. We kept the language and tone of the website very modern and professional
Based on this information we created few screens to show it to stake holders and get their feedback
The Feelpixel team is very nimble, very agile. They understand the concept quite quickly and capture the thought way before even we would understand what we were trying to say. And therefore the work becomes a sort of a partition, that you put a thought and they take the thought and build it over there. And when you see the delivery of the results on the table you always get satisfied, there isn’t a lot of going back and forth.
Video 
